Market Research
SOM (Serviceable Obtainable Market)
Realistic potential revenue given your SAM and expected share.
What each field means
- SAM (serviceable market)($)
- Market you can serve.
- Expected share(%)
- % of SAM you aim for.
Why this metric matters
Showing a huge TAM without a realistic SOM disconnects you from reality. SOM is what you can actually capture.