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Marketing Finance

ROI, payback, LTV/CAC and other financial metrics for marketing.

Calculators in Marketing Finance

  • 01ROI (Return on Investment)Net gain as % of money invested.
  • 02Payback (months)How many months to recover an investment.
  • 03CAGR — Compound Annual Growth RateAverage annual compound growth rate.
  • 04LTV / CAC ratioHow many times you recover the cost of acquiring a customer.
  • 05CAC — Customer Acquisition CostAverage cost to acquire a new customer.
  • 06Campaign break-evenMinimum revenue a campaign needs to avoid losses.

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