Return & Profitability

Margins, contribution per customer, LTV and customer payback.

Calculators in Return & Profitability

• 01Gross margin% of revenue left after cost of goods.☆
• 02Net margin% of revenue that becomes final profit.☆
• 03ROMI — Return on Marketing InvestmentReturn specific to marketing spend.☆
• 04Contribution per customerAverage profit each customer contributes.☆
• 05LTV — Customer Lifetime ValueTotal expected revenue over the whole customer relationship.☆
• 06Customer payback (months)Months to recover what you spent acquiring a customer.☆