Digital Advertising
CPL — Cost per Lead
What it costs to get one prospect (lead) from your campaign.
What each field means
- Spend($)
- Money spent on the campaign.
- Leads generated
- Prospects captured by the campaign.
Why this metric matters
CPL is the demand-gen efficiency thermometer. Compare it to your average deal size and close rate: if a lead costs more than a sale returns, the campaign bleeds cash even when volume looks fine.