Digital Advertising

CPC, CPM, CPA, CTR, ROAS and other key metrics for your campaigns.

Calculators in Digital Advertising

• 01CPC — Cost per ClickHow much you pay per ad click.☆
• 02CPM — Cost per MilleCost to show your ad 1,000 times.☆
• 03CPA — Cost per AcquisitionWhat it costs to acquire a customer or conversion.☆
• 04CTR — Click Through Rate% of people who saw your ad and clicked.☆
• 05CVR — Conversion Rate% of clicks that end in a sale or conversion.☆
• 06ROAS — Return on Ad SpendHow many dollars you sell per dollar spent on ads.☆
• 07Advertising ROINet return on a campaign as % of spend.☆
• 08Ad frequencyAverage times each reached person saw your ad.☆
• 09CPL — Cost per LeadWhat it costs to get one prospect (lead) from your campaign.☆