Digital Advertising
Required spend with known CPM
How much to invest to hit your sales target when you know the campaign's CPM.
What each field means
- Sales target
- Sales or conversions you want to achieve.
- Conversion rate (%)(%)
- % of clicks that convert.
- CTR — Click through rate (%)(%)
- % of impressions that get clicked.
- CPM — Cost per mille($)
- Cost to show the ad 1,000 times.
Why this metric matters
With CPM, CTR and conversion rate you can size the budget before turning the ad on. Budgeting with data beats improvising mid-flight.