Digital Advertising
Required spend with known CPC
How much to invest to hit your sales target when you know the campaign's CPC.
What each field means
- Sales target
- Sales or conversions you want to achieve.
- Conversion rate (%)(%)
- % of clicks that convert.
- CPC — Cost per click($)
- What you pay per click.
Why this metric matters
Before launching, this tells you whether the budget can deliver the sales you need. Prevents underfunding or blind over-spending.