Pricing
Price elasticity of demand
How sensitive your demand is to a price change.
What each field means
- Initial quantity
- Units before the change.
- Final quantity
- Units after the change.
- Initial price($)
- Price before the change.
- Final price($)
- Price after the change.
Why this metric matters
High elasticity means a price hike wrecks sales. Low elasticity means you can adjust with less risk of losing customers.