Retention & Satisfaction

NPS — Net Promoter Score

Difference between % promoters and detractors.

What each field means

Promoters (9–10)
Responses scoring 9 or 10.
Detractors (0–6)
Responses 0–6.
Total responses
Completed surveys.

Why this metric matters

The world's most used loyalty metric. A positive NPS means you'll grow via word of mouth, not just ads.