Pricing
MSRP from cost and channel margins
Suggested retail price from manufacturer cost plus manufacturer, wholesaler and retailer margins.
What each field means
- Manufacturer cost($)
- Unit production cost.
- Manufacturer margin(%)
- % on their selling price (0–99).
- Wholesaler margin(%)
- % on their selling price (0–99).
- Retailer margin(%)
- % on MSRP (0–99).
Why this metric matters
When a product goes through several intermediaries, each one demands their margin on the selling price. Getting this right prevents an MSRP the market won't pay.