Pricing
MSRP from cost and channel markups
Suggested retail price from manufacturer cost plus manufacturer, wholesaler and retailer markups.
What each field means
- Manufacturer cost($)
- Unit production cost.
- Manufacturer markup(%)
- % on their cost.
- Wholesaler markup(%)
- % on their cost.
- Retailer markup(%)
- % on their cost.
Why this metric matters
With markups stacked across the chain it's easy to underestimate the final MSRP. Running the number before negotiating with channels avoids 'too expensive' surprises.